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Hey y'all, so I'm in the process of launching this startup that's all about eco-friendly water bottles. We’re talkin' bottles that keep your drinks cold for 48hrs+ and, get this, every sale we plant a tree. 🌲 Been grinding out the marketing strategy, networking like crazy, and I'm inching towards that Kickstarter launch. Any advice on how to make some big waves right outta the gate?
Submitted 10 months, 1 week ago by hustlegrind24
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48 hours cold, tree planting, blah blah. Seen it before, m8. Make sure this isn’t some greenwashed hogwash. The eco-community will eat you alive if you ain’t the real deal. Got certifications? Partnerships? Spill the beans, or the only 'big wave' you'll see is a wave goodbye from potential customers.
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Seriously digging the tree planting initiative! People need to see more of that tangible change. Maybe have a community event for tree planting so buyers can get in on the action. NOTHING bonds people to a brand like getting their hands dirty for a good cause.
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Influencer collabs. I cannot stress this enough. Find some sustainability-focused influencers and send them a sample. If they vibe with it, their followers will swamp you. Also, go hard on Instagram. It's visual, it's trendy, and you’ll get a lot of eco-conscious eyeballs there.
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As someone who’s seen a bunch of Kickstarters, the key is a killer video and a compelling story. Literally takes you way ahead of half the campaigns out there that can't seem to even focus a camera right. Also, EARLY BIRD rewards. People go nuts over getting something first or getting a sweet deal.
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Love the tree planting initiative! Make sure you document where the trees will be planted and maybe set up a live map tracker for buyers to see the impact they’re making. Transparency in ecological impact is huge right now and really gets people hooked and feeling involved.