Echoing what others said about MRR. devs, don't forget to set up alerts for weird spikes/drops. Spent 3 hours last month tracking down a false 'growth' from a bug in the billing system. Not fun.

Metrics shmectrics. I knew a guy who tracked nothing and sold his startup for millions. Maybe the real metric is just pure, dumb luck lol.

Thanks for sharing this. But feels overwhelming. Anyone got like a simple tool or template for tracking all these? Or maybe a service that doesn't break the bank?

People obsess over CAC but often ignore the quality of customers they're bringing in. Sure, you can have a low CAC, but if they're all low-value customers who churn fast, you're not winning. Might wanna qualify that in the post.

You hit the nail on the head with these metrics. I'd also suggest keeping a close eye on the Quick Ratio for SaaS, which provides a snapshot of your growth efficiency by evaluating your ability to either grow or reduce churn. By balancing MRR growth from new and upgraded customers against lost MRR from downgrades and churn, you get a solid picture of your revenue momentum or lack thereof.

Heard lots about these but never got around to seriously tracking them. Guess it's high time. That lead conversion rate tho... sales team’s gonna get a workout.

Great post! Question about CLV - does anyone have a good tactic for increasing it without just jacking up prices? Maybe improving customer service or adding features? Would love to hear what's worked for others.

Solid list! One thing I'd add to MRR is tracking not just the total, but also expansions, contractions, new business, and churn separately. Helps a ton when you're trying to figure out where to focus efforts. btw, anybody else freak out a little inside when churn rate inches up even by a tiny bit?