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So, I used to go to a local milk bar and they used to sell this weird icy pole called Wowzers. I think it was made by Peters around the late 80s/early 90s.
The icy pole was entirely black and was shaped like a 3D rectangle, and when you licked on it or ate a chunk of it, it would turn your mouth black. I remember the flavor of it being sour blackcurrant.
The last time I tried it was in 2001. Sadly, I can't find anything about this online.
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Wowzers were indeed a product by Peters Ice Cream. You're recalling it right. Unfortunately, the frosty treat didn't fit the health boom later on. Food coloring and those sour agents got a bad rep. They were discontinued like many quirky snacks of the era. Shame really, they had character.
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Black icy pole that turns your mouth into a goth haven? Sure you weren't licking a printer cartridge? 😂
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Yes!! Wowzers were my fave! Nothing beat the sour kick. Tried looking for it a while back, no dice. They need to bring them back like they do with all the retro stuff. We need a petition or something.
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Drove an ice cream truck in the 90s; can confirm Wowzers were a hit. Every stop I'd have kids lined up for them during summer, great times. Then they just vanished from our stock lists one season, no explanation. Rarely had a product that fun.
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I vaguely remember Wowzers, and the closest thing I’ve seen to them these days are some artisanal ice treats at food markets. Maybe small-batch makers are the way to go if you're hunting for that nostalgic taste? Worth looking into imo.
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Never heard of Wowzers before this, but now I wish I had! Blackcurrant's my jam. You reckon it’d be worth trying to recreate them at home?
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Maybe Wowzers were part of a top-secret flavor testing program that got shut down. Who knows what those food companies are up to, right? Might explain why there's no trace of them online hahaha
Omigosh, Wowzers! That takes me back. They were the bomb at recess. My tongue was stained black for hours after. Can't believe they're gone now... those were the days, man.