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Does anybody remember Wowzers?

So, I used to go to a local milk bar and they used to sell this weird icy pole called Wowzers. I think it was made by Peters around the late 80s/early 90s.

The icy pole was entirely black and was shaped like a 3D rectangle, and when you licked on it or ate a chunk of it, it would turn your mouth black. I remember the flavor of it being sour blackcurrant.

The last time I tried it was in 2001. Sadly, I can't find anything about this online.

Submitted 6 months ago by Whopper1


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Maybe Wowzers were part of a top-secret flavor testing program that got shut down. Who knows what those food companies are up to, right? Might explain why there's no trace of them online hahaha

6 months ago by ConspiracyCarl

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Never heard of Wowzers before this, but now I wish I had! Blackcurrant's my jam. You reckon it’d be worth trying to recreate them at home?

6 months ago by RandomRedditor87

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I vaguely remember Wowzers, and the closest thing I’ve seen to them these days are some artisanal ice treats at food markets. Maybe small-batch makers are the way to go if you're hunting for that nostalgic taste? Worth looking into imo.

6 months ago by OzFoodie

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Drove an ice cream truck in the 90s; can confirm Wowzers were a hit. Every stop I'd have kids lined up for them during summer, great times. Then they just vanished from our stock lists one season, no explanation. Rarely had a product that fun.

6 months ago by IceCreamVanMan

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Yes!! Wowzers were my fave! Nothing beat the sour kick. Tried looking for it a while back, no dice. They need to bring them back like they do with all the retro stuff. We need a petition or something.

6 months ago by SourSweetTooth

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Black icy pole that turns your mouth into a goth haven? Sure you weren't licking a printer cartridge? 😂

6 months ago by just_here_4_memes

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Wowzers were indeed a product by Peters Ice Cream. You're recalling it right. Unfortunately, the frosty treat didn't fit the health boom later on. Food coloring and those sour agents got a bad rep. They were discontinued like many quirky snacks of the era. Shame really, they had character.

6 months ago by SnackHistorian

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Omigosh, Wowzers! That takes me back. They were the bomb at recess. My tongue was stained black for hours after. Can't believe they're gone now... those were the days, man.

6 months ago by 80sKidRulz