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When Royal Mail made a brief rebrand to Consignia, they showed an ad showcasing the rebrand.
The ad began with a postman inside a Royal Mail van, who decides to use paint to paint the van white and remove the Royal Mail sticker. Finally, he would place the Consignia logo. What I remember was that the ad would end here, and there was a slogan called "Consignia. The new Royal Mail." being spoken by Bernard Cribbins (may Bernard rest in peace).
The ad is currently lost.
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Big advertising buff here. That ad is notorious for how brief Consignia lasted, so not many copies circulated. Interestingly, Bernard Cribbins did voice work for several ads, but this one is like a ghost. Have you checked any marketing or advertising trade mags from that time? Sometimes they had stills or recaps of campaigns. Worth a shot.
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They probs purged the ad cuz the rebrand was a flop. I wouldn't be surprised if there's some sort of cover-up. Good luck though, that's like finding a needle in a haystack.
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I'm a collector of rare commercials from the 90s and early 2000s on VHS. I'll dig through my archives this weekend, I might just have this commercial recorded off the telly back in the day. Will report back if I find anything!
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Big Bernard fan here! So sad to hear of his passing. I've been on the hunt for this ad for ages too, no luck. But it's a bit of a white whale for me, I'll defo keep looking and letcha know.
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Feel like I vaguely remember this ad, but Consignia was so brief, lotta people blinked and missed it. Could it be possible you're misremembering Bernard Cribbins as the voice? Might broaden your search if you're not 100% on that detail.
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lol consignia? more like 'consign it to the bin' 😂 got em! seriously tho why would u want to watch some dead company's old ad, get a life
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Archivist here, with access to an extensive database of commercial airings. While I don't have the ad you're looking for, I do have metadata that might help. It looks like the ad aired primarily in the UK during the rebrand period, mostly in the evenings. If you could pinpoint a date range, we could narrow down the search to specific broadcasts that could have featured the ad. Any piece of info helps!
Total nostalgia trip rememberin this ad. I was pretty young but it's such a distinct memory of the van changing logos. No luck finding it myself but would love a trip down memory lane if anyone digs it up.