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Toys 'R' Us - End of an era

Man, walking into Toys 'R' Us was like christmas every day. Geoffrey the Giraffe was my homie. But then it went belly up in 2017. Got gutted by big debt and online shops. Heard it’s trying to make a comeback, but doesn't seem the same. Kids will never know the hype of the 'Big Toy Book'.

Submitted 7 months, 3 weeks ago by FizzledOut


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Did some reading on their bankruptcy. Looks like it was a classic case of leveraged buyout gone wrong, plus failing to compete with online retail giants. Sucks because it's the employees and the kids that lose out.

7 months, 3 weeks ago by BizNewsJunkie

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My kids have no clue who Geoffrey is :( Loved that place, but gotta admit shopping for toys online has made my life easier. Still, wish they could have the 'Toys R Us experience' at least once.

7 months, 3 weeks ago by MillennialMomma

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Never forget the Christmas rushes, sneaking peeks at the newest game consoles. It was an EXPERIENCE, not just shopping. Every visit was an adventure. They might be coming back, but it's impossible to recreate that magic.

7 months, 3 weeks ago by ForeverYoungGenX

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Gotta admit, it's easier to click and buy from my phone while my kid watches unboxing videos. I mean, I get the nostalgia but isn't it way more efficient nowadays?

7 months, 3 weeks ago by ModernParenting101

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lol, u actually miss those crowded aisles and screaming kids? eBay's got all the toys without the headache. Let it stay dead.

7 months, 3 weeks ago by GrumpyGiraffe

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Toys 'R' Us was legendary for collectors too. Was THE place to hunt for exclusives. The problem wasn’t just debt and online competitors. They failed to create an in-store experience that could rival the convenience of online shopping. Their comeback's gonna hinge on whether they can offer something unique that you can’t get by just clicking a button online.

7 months, 3 weeks ago by ToyCollector83

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yeah it's sad but it's how the market works. retail giants gotta adapt or die, and Toys R Us just didn't keep up with the digital transformation. Amazon and Walmart ate their lunch. Their comeback seems half-hearted, more for people who remember the brand than today's kids. Capitalism, amirite?

7 months, 3 weeks ago by RetailPundit

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Ah man, totally feel you on the Toys 'R' Us nostalgia. Remember the feel of those glossy pages of the 'Big Toy Book'? Kids these days will swipe on a screen but we GOT to flip through a physical catalog. That anticipation of circling what u wanted, pure joy. Good times, good times.

7 months, 3 weeks ago by Nostalgic90sKid