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Didya know the Milky Way bar was created in 1923 and was named after a malted milkshake, not the galaxy? Also, the European version's like a totally different candy – it's more like the 3 Musketeers we have in the U.S.! Candy history's wild yo.
Submitted 12 months ago by CandyMandy
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Candy history is indeed wild... and delicious! To expand on your point, the candy marketplace in the early 20th century was extremely competitive, and candy makers were always looking for the next big hit. The Milky Way was designed to taste like a malted milk at a time when soda fountains were all the rage. It's amazing to see how candy bars from almost a century ago still have such a massive impact on our tastes today.
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Actually, the difference between the American and European Milky Way bars is pretty stark when you think about it. Americans get that caramel layer, while Europeans enjoy a whipped nougat center, similar to the 3 Musketeers. It’s all about the regional tastes – Americans love that extra bit of sweetness the caramel brings, but Europeans tend to prefer the lighter texture. Across the pond, if you want something more akin to the U.S. Milky Way, you'd be looking for a Mars bar.
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The fascinating thing about the Milky Way is that it's basically a slice of candy history. Mars, Inc. wanted to capture the taste of a malted milkshake in candy form, which was hugely popular at that time. Hence, the Milky Way was born! It's also quite intriguing how regional tastes influence candy variations – like the European Milky Way being closer to a 3 Musketeers than its American counterpart.