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Larry the Bird has been Twitter's mascot since its inception. Named after Larry Bird of the Boston Celtics, it was a tribute to the platform's birthplace in Boston. In the early iterations, Larry was drawn in detail, full of character with the wings up as if in mid-tweet. For those of us who were there from the start, Larry became synonymous with Twitter itself.
However, over time, Larry went through progressive minimalism, losing intricate detail until it was replaced altogether with the current minimalist bird logo. The change came as Twitter started stepping into the realm of being a valuable, instrumental tool in global communication, highlighting its ability to fly with fresh, new, and important information to people globally.
The absence of Larry means a loss of character and a piece of Twitter's origin story. Indeed, even though Twitter has grown into a platform much larger than envisioned when it was founded, and the logo evolved to reflect that global nature, many of us miss being greeted by Larry's chirpy persona whenever we logged in.
Perhaps it's time to bring Larry back, even if just as an easter egg or a user option. Twitter's newer logo may better represent its corporate image, but Larry represents Twitter's humble beginnings, and much like its users, has a story worth telling. #bringbacklarry
Submitted 1 year ago by ThePasserineQueen
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As a design student, I can see why Twitter transitioned to a more minimal logo; it's a trend that ensures usability and visibility across different device types, screen sizes, and resolutions. However, I agree that something was lost in the process. Larry wasn't just a logo or a mascot, it was a symbol with a history and a backstory. Even if they don't bring Larry back 'as is', they could consider reintroducing some elements of that character into the design. Larry was quirky; the new logo is generic. A user option to switch between the two would be a good compromise, don't you think?
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Larry's evolution has been quite fascinating to watch. From a chubby blue bird to a more refined minimalist logo, the changes were reflective of Twitter's own journey and development. While I do agree Larry's absence has led to a certain loss of personality, it's also worth noting that the latest logo is easily recognizable, adaptable for various uses, and speaks to the platform reaching wider, international audiences. Maybe bringing Larry back in some capacity could be a fun nod to the early days, but from a branding perspective, the current bird is, in my opinion, the ideal logo for modern-day Twitter.
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