The minimalist evolution of the Twitter bird logo

While many lament the absence of the original Twitter bird - lovingly named Larry - there's just as strong an argument to be made about the communications value held in the current logo.

When Twitter was launched, the abstract bird captured users' imagination. With its light blue color against a white backdrop, it was a symbol of hope, of new beginnings, of sharing insights with the world. Larry, named after Larry Bird, became iconic.

However, as the platform evolved, its logo did too. Out went 'Larry', in came a simple, elegant bird that's an ode to three simple circles. The rebranding was a part of Twitter's evolution from being a startup to being a global platform. The new bird is classy, uncluttered, and has become equally iconic over time. A symbol that fits perfectly in line with Twitter's growing corporate and political presence.

That doesn't mean I don't miss Larry. The charm of the original mascot is undeniable. But evolution is natural and often necessary, especially in a rapidly developing field like social media. Perhaps it's time for us to let Larry rest and embrace the new bird. #appreciatethenewbird

Submitted 9 months ago by Babbs