Alright game devs, let's settle this. What pulls players in deeper – the story or the gameplay? Check out this analysis:
Attended a talk where they showcased two indie games: one story-driven, another all about gameplay innovations. BOTH had strong retention BUT the reasons differed. The story-driven game had players invested in characters and plot twists. They craved to see the end. The gameplay-centric title? Hooked 'em with a 'one more turn' kind of addiction.
My take: Know your game's strength and play to that. You can't beat a game that weaves these aspects together though. What's your experience?
Gameplay all the way for me. A game could have the best storyline on Earth but if it plays like crap I'm out. I don't have time for pretty slideshows, I need something that challenges me and gives me that rush of nailing a perfect run.