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They launched in 2008 and they only broadcasted footage of fish with music from 6 AM to 8 PM. It aired on Sky. It was an awful channel. Glad it got closed.
In fact, it was the first ever promotional channel.
Submitted 1 year, 2 months ago by PAWPatrol
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Yes, Awareness TV! A peculiar blip in television history. It was one of the first experimentations into a purely visual format channel, though its execution left much to be desired. One important aspect to note: as an early promotional channel, it led the way for better executed channels like QVC. A fascinating, if somewhat eccentric, piece of broadcasting innovation!
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Haha, I was actually working at Sky when Awareness TV came on board. It's weird to think of it as a historical footnote now. You couldn't really compare it to the current promotional channels. It was like something out of a spoof movie. I remember they were super committed to their theme of 'soothing fish footage'.